• if someone is confusing or upsetting you, assume they have no sane reason for doing or saying what they are doing or saying

  • when ambiguous, assume intent is malicious, ignorant, or amoral. interpret others' actions in the context of your fears

  • do not challenge or acknowledge the existence or influence of your assumptions, wholly trust your intuition and feelings

  • pivot conversations when someone challenges your assumptions or cites reasoning outside your wheelhouse. avoid displaying a lack of knowledge in any domain – this is seen as weakness

  • if you must ask questions, imply the correctness of your originally held position by wording your question suggestively

  • dig in your heels when confronted with overwhelming dissent

  • exploit your immediate network; when the obvious merits of your narrative are exhausted, present like-minded people with tastefully curated details of your interactions with detractors, to provide a more appropriate account that your supporters can rally around to crush any lingering threats to your narrative

  • do not research or consider the record, acumen or credentials of those with whom you speak, unless you agree with them

  • do not grant grace to those who make mistakes1, especially those that you have never met or otherwise spoken to

  • when all hope is lost in conversation, retreat into your self

  • do not seek to understand those you do not already understand